Tuesday, October 18, 2011

Should a bad reputation company uses SM?

Looking at how company could maintain their good reputation with SM and how SM can change a good reputation into a bad reputation company, SM is a pretty powerful platform to be played with. A company should have SM as part as their marketing communication plan as we have listed the advantages and disadvantages. However, that is only worked when a company still in a healthy condition - means having a good reputation. What about bad reputation company? Should they use SM if basically saying is that they just open a platform for people to mock them?

Looking at the brighter side, I believe SM can also help the company to change their brand image among the consumer. Start with better understanding of what the consumer wants/need as it can be a platform where people say things that they want to say. Well, start from there, SM could build up the image that the company care of what the consumer says. A company that listen and provide what's needed by giving customer services. With these kind of experiences, I believe people will change their mind up about the company.

However, the knowledge of how to use SM still needed for the SM manager. As the example of GASP jeans and Brown Brothers, how can it be really crucial damage to the company when the person in charge of the company SM do not know how to use SM properly. Therefore, I would say that though SM is a pretty powerful/risky platform to be played with, with a proper trained manager, SM could be a really good platform to change the company brand image.

What do you think guys?
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2 comments:

  1. rossouweOctober 20, 2011 at 4:28 AM

    I think companies should, no matter how bad their reputation is.
    This could provide them with a feedback channel where they can then hear why their reputation is bad, discuss the issues with customers and attempt to fix it.
    Ross

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  2. NatashaOctober 21, 2011 at 1:55 AM

    I completely agree with @Ross. Businesses shouldn't hide from SM because they're worried people will talk badly about them on there; whether or not they have a presence on social media, the consumer-to-consumer conversations are already happening. What the business can then do is develop SM measures to interact with customers to regain their trust and provide a constructive means for them to provide their feedback. Tash

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