I was thrilled to hear about this. Coke has put a Facebook profile for its share a coke campaign. How cool it is to have your name on a coke can? I think it is very cool, and what is clever about this campaign is it engages the user to invite their friends to share their names on the can as well ( share this to as many as your friends ) . Therefore, it engages people to share how cool is this campaign is. Attention : they are going to generate eWOM!!
As their target market is teenager and young adults, they even made a special website in their Facebook page and not a standalone website. Why? because standalone website does not engage the consumer as much as Facebook page and they know that teenagers spend a lot of time at Facebook, they want this to spread as fast as it could. That's the best advantages for using SM. VIRALLY FAST, but not to forget UNCONTROLLED!
I believe this campaign is quite successful, because now i want to get one. =]
What do you think about this campaign? Why it doesn't use standalone website as others do?
They are really doing well with this. We have already seen a heap of blogs just in this class about this, and so much other SM going around! Coke really knows how to do it!
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