Last Thursday, there was a guest lecture on one of my subject. He is from Forethought research. The food for thought that he presented is all about to measure the 9 prophecy/feeling that consumer get when they watch an ads. There are anxiety, sad, excited, happy, love, etc. I just wondering how great it is if social media is embedded with some detector machine that can detect the feelings. According to these machine, marketer then create objectives out of the ads that they are going to create. What do you want the audience to feel? because the fact that I felt some of the brand/company has no clear understanding of what social media can do and what they want to achieve by using the Facebook profile/ twitter/ etc.
What if there is a machine that can detect feelings in the social media? everything become clearer. Due to the fact that many people change their feelings while they are in the social media networking. People can "like" something they don't like just because he/she saw a lot of "like" from their friends. Maybe, they write status that they don't meant to. Do you think my words true to you?
Well, I just thought that this implications might greatly affect the brand. They can't really tell who likes their brand, and who don't. Do you "like" a brand that you know you don't like? and you just "like" the brand so you can write complaint on their wall?
There are some measurements in place which can give you some insight into the emotions of discussions on SM sites. Some are quite basic by just giving you a positive or negative. Examples are radian6 and SM2.Ross
ReplyDeleteI just think that the idea of having a machine that could detect people emotion in social media are very very hard to make because it needed a further research and if it indeed it real, it's gonna be realise in more than 10 years, but i'm agree with your opinion after all.
ReplyDeleteI just went and liked all the other Unis, just so I could promote the Inaugural Vic Uni Champs and Social 4's on their walls. I certainly don't dislike them, but I guess my motivation to like them is so they'll support our event
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